2026 Attractions Industry Benchmark Report
The intelligence you need to grow in 2026 is here!
ROLLER’s 2026 Attractions Industry Benchmark Report is packed with insights from hundreds of thousands of data points. Inside,
you’ll find stats and infographics that show you where you stand, and strategies to help you fine-tune bookings, repeat visits, marketing, upsells, and much more.
What you’ll learn
In your copy of ROLLER’s 2026 Attractions Industry Benchmark Report, you’ll uncover:
- Guest booking and spending behavior: Discover where guests are spending the most money, why mobile optimization is a must, and peak booking times.
- Top-performing revenue streams: See how valuable parties, mobile food and beverage ordering, and memberships are.
- Payment preferences: Explore how digital wallets are one of the most profitable payment types.
- Feature trends: Uncover how tools like guest surveys, digital waivers, online accounts, and gift cards are helping operators elevate experiences.
45%
of total revenue are coming from online checkouts
33%
of total bookings are coming from online checkouts
Are you making the most of your bookings?
If you’re not already offering an online checkout, now is the time to act! Not only do 90% of guests prefer to book online, but guests who do book online spend more than at POS.
Memberships are a community builder
Looking for a powerful recurring revenue stream? Membership programs turn casual guests into regulars, create reliable revenue and help you build deeper relationships.
4.9x
Member visits
1.3x
Non-member visits
3.3x
Mobile F&B orders are 3.3x higher than POS
Get more bite from your F&B
Modern conveniences delight guests and can increase spend per head. Guests spend more when they can order food and drinks from their phones, without leaving the fun.
Take benchmarking beyond the report with ROLLER iQ
Modern venues need modern technology. ROLLER iQ gives operators using the ROLLER platform instant access to live performance insights, helping them understand how their venue compares to the industry in real-time. It’s benchmarking made simple, right where it’s needed. Book a demo today to see the future of attractions technology in action.
Watch the insights in a special webinar with IAAPA
Our very own Field GM, Brett Sheridan, will host an exclusive webinar in collaboration with IAAPA on December 9, 11:00 AM ET. In the session, Brett will uncover the insights from the 2026 Attractions Industry Benchmark Report with guest Bron Launsby (Slick City). Register now to save your place and receive the recording.
Unlock industry intelligence and actionable advice
Looking for a competitive edge? ROLLER’s 2026 Attractions Industry Benchmark Report can help you boost conversions, optimize your offering, and enhance guest experiences.