AI that works like part of your team
ROLLER iQ is your AI-powered assistant, built specifically for the attractions industry. It turns your venue’s data into instant insights, helping you understand what’s happening in your business and what to do next, without digging through reports.
“It’s friendly. I feel like it provides more prompts or more context, which gives me ideas as well.”
Megan Bowles
Australian Sports Museum
Trusted by over 3,000 venues worldwide
Instant answers today, smarter decisions for tomorrow
Finding the right numbers can often mean digging through dashboards and reports, taking time you don’t have when you’re running a venue. iQ changes that. It gives you real-time answers, in conversational language, on how your business is performing in the moment, and turns your data into strategic insights and recommendations to help guide future decisions. The result is quick, confident decisions and smarter planning over time.
Understand how your guests feel, in the moment
iQ surfaces insights from guest surveys in real time, showing how your visitors are feeling today and spotting sentiment trends over time. That means you can quickly identify pain points that need attention or double down on the areas guests love most, making it easier to deliver an experience that keeps guests coming back.
Help at your fingertips, right when you need it
With iQ, support comes to you. Your new AI assistant surfaces step-by-step guidance in response to your questions, right inside ROLLER. That means less time hunting for answers, and more time running your venue and delighting guests.
Frequently Asked Questions
How is ROLLER iQ different from generic AI tools?
ROLLER iQ is built specifically as an AI business assistant for attractions. It uses your venue’s own data, bookings, capacity, guests, events, and business drivers, to surface insights that are tailored and relevant for your venue.
Will iQ replace my existing dashboards and reports?
No. iQ saves you time by surfacing the answers you’d normally spend time finding through reports and dashboards, but you’ll still have full access to those tools when you want to go deeper. Together, they give you both speed and depth.
How does iQ handle data security?
iQ uses the same data protections and security standards that apply across the ROLLER platform, including SOC 2 compliance. Your data is only used for your business and is never shared with other venues.
Can my staff use iQ?
iQ is available on desktop and mobile for select role permissions. That means decision-makers get the data they need, while other team members can stay focused on their day-to-day.
What kind of questions can iQ answer?
iQ is designed to act like your AI-powered business assistant. It can:
- Provide real-time answers on how your business is performing and turns your data into instant insights and recommendations
- Surface guest sentiment from guest surveys
- Guide staff with step-by-step instructions from our Help Center
iQ is designed to save time and give you the confidence to act in the moment.
Make intelligence your competitive edge
With ROLLER, intelligence isn’t an add-on, it’s at the heart of our platform. See how built-in insights, automation, and connected tools can give your venue the edge it deserves.