PRICING STRATEGY AND PROMOTIONS SOFTWARE
Smarter pricing, stronger performance
Grow revenue and keep your venue full with pricing that adapts to your goals. From price rules that run in the background to tactical levers that drive demand, you have the tools to maximize performance and guest experience.
Trusted by over 3,000 venues worldwide
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"When I discovered Price Rules, it was an instant yes, they save us so much admin time. The real win, though, has been seeing how time-based rules turn quiet periods into busy ones. Our Saturday mornings used to be silent, but now they’re filling up because guests are excited by the incentive of a discounted price."
Marvin Reuter
Mining Adventure World
"I created a discount code for 20% off gift cards, and we saw a huge ROI. We did over $20,000 of gift cards over the holidays this year."
Caroline Cannon
VP of Strategic Growth at Thrillz
Frequently Asked Pricing Strategy Questions
What types of price rules can I set?
Price Rules is built around three simple but powerful use cases:
- Quantity-based rules: Incentivize bigger group bookings to boost attendance and increase cart size.
- Time-based rules: Balance demand by filling off-peak slots and maximising revenue during peak periods.
- Early bird rules: Reward guests who book in advance, bringing revenue forward and giving you more predictability for planning.
Each rule works quietly in the background to help you keep your venue full and revenue optimized, without the manual work.
How do Price Rules help me keep my venue full?
Price Rules automatically adjust pricing based on time, day, or group size. This helps smooth out quiet periods, reward groups, or encourage early bookings, without the need for constant manual updates.
How is Price Rules different from discounts?
Price Rules are automated and ongoing, they adjust pricing at checkout based on rules you set, running quietly in the background. Discount codes are optional and short-term, guests usually ‘enter’ them at checkout, and they’re often used for seasonal promos or marketing campaigns.
Can I manage pricing across multiple venues?
Yes. You can set rules once at HQ and roll them out across your locations. That means consistency across every site with less admin.
What types of discount codes can I create?
You can create:
- Percentage-based discounts
- Dollar-based discounts
- Buy & Get offers
Codes can be set up for seasonal promotions, member rewards, or reactivation campaigns, and with tracking built in, you’ll always know which offers are driving results.
How do automatic discounts work?
Automatic discounts apply codes directly at checkout, so guests don’t need to remember or enter them. This boosts conversion rates and reduces support calls about missed offers, making life easier for both guests and staff.
Looking to maximize your online sales?
Reach out to learn how ROLLER's discount codes can help boost your revenue and provide an outstanding guest experience.